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A proven track record of driving organic traffic and growth by increasing your online visibility to new and potential customers

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Astute Theory | Visibility, Rankings, Traffic.

Supercharge your online presence .

SEO can significantly enhance your website by improving its visibility in search engine results, attracting organic traffic, increasing brand exposure, boosting credibility, improving user experience, and ultimately driving more conversions and business growth.


Through keyword research, you will gain insights into popular search terms, search volume, and competition levels for different keywords. This will increase the chances of your website appearing in relevant search results.


We ensure that your website’s pages are designed and organised in a way that makes it easy for search engines to understand what your website is about and helps them show it to people who are searching for related information.


Creating valuable, current and useful information that people are looking for and presenting it on your website in a way that search engines can understand and users can easily consume.


By considering their demographics, interests, needs, and the language they use to search for relevant information. Focus on keywords that accurately represent what your business offers and that your target audience is likely to use.


Search engines strive to provide the best possible results, so they consider factors like bounce rate, time on site, and click-through rates. Optimizing user experience involves ensuring fast-loading pages, intuitive navigation and mobile-friendliness


SEO requires continuous monitoring and analysis of your website’s performance. Tools like Google Analytics and Google Search Console provide valuable insights into traffic, rankings, click-through rates, and user behaviour.

— Get Noticed | SEO Strategy

SEO can seem like black magic but its has a lot more to do with long hours and research. Here are some buzzwords that you will hear thrown around!

Creating clean and readable URLs that include relevant keywords can make it easier for search engines to understand the page’s content. Users also find it more trustworthy and user-friendly.

Optimising meta tags, such as the meta title and meta description, is important. These tags provide concise summaries of the page’s content and show up in search engine results. Including relevant keywords in these tags can help improve your website’s visibility in search results.

Ensuring that your website is responsive and displays properly on mobile devices is crucial. Mobile-friendly websites tend to rank higher in search results since search engines prioritize a good user experience across different devices.

Using descriptive and keyword-rich titles and headings helps search engines understand the main topics covered on your web pages. It also provides a clear structure for users who are scanning through the page.

Optimising images involves reducing their file size without sacrificing quality to improve page loading speed. Additionally, using descriptive file names and alt text for images helps search engines understand the visual content.

Adding internal links between your website’s pages helps search engines discover and index your content more effectively. It also helps users navigate your website and find relevant information easily.

Simply put, external links are like digital references or recommendations from your website to other relevant and trustworthy sources. They provide additional information, context, or resources to your website visitors and search engines.